Haamu converts a 1-hour interview with you into a month’s worth of LinkedIn content so you can share your expertise, establish authority, and build your dream audience.
Well, it’s 2025 and people don’t want to follow faceless company accounts and their polished, boring marketing anymore. (Did they ever, though?)
Brands used to need the WHY, but now they also need the WHO. People want to follow other people and their real stories.
Many founders & executives have already realized this shift, but they suck at turning their thoughts & insights into interesting and non-cringe content in a systematic way.
That’s why Haamu exists!
We’re here to turn you into an industry thought-leader worth following.
“I should be more active on LinkedIn.” – I’ve been saying that to me for the past two years.
Luckily I found Haamu! They are an excellent sparring partner and have helped refine my thoughts into a smarter form.
It's been easier to bring my ideas forward and share them with the right audience in a systematic way."
"Our core message is that companies should leverage entrepreneurs to drive innovation and introduce fresh ideas to the market.
To amplify this message and reach our target audience, we decided to partner with Haamu and share it through the LinkedIn profiles of myself and my co-founder."
"I must admit, I initially had some concerns about how colleagues or critics would respond to our LinkedIn activity. However, accepting this is part of the game. The response has been extremely positive and supportive.I found both the video and accompanying text to be exceptionally well-executed. The tone was to the point what I had envisioned: engaging yet professional, striking the ideal balance between natural and polished. Overall, it is high-quality content that aligns perfectly with my personal style."
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“I’ve been getting contact requests from the exact companies we were aiming to reach: our ICP companies and the right decision-makers there.
It’s a process, but I’m definitely seeing progress! I’m not just getting likes from people in my close circle anymore, but from people I’ve been trying to reach.
I can really sense that things are starting to click.”
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Together, we’ll define who you want to reach, what your goal is (brand building, lead generation, employer branding), agree on your tone of voice, and key topic pillars.
Each month, we’ll have an informal 1-hour video interview to collect your thoughts, ideas, and expertise that serves as the input for your entire month’s worth of content.
This is where the magic happens! Our team turns your 1-hour interview into a month’s worth of content for LinkedIn covering 8 short video posts and 8 text posts with visuals.
You will receive all the content in advance, review and send your feedback, and once happy we’ll automatically schedule your content to publish throughout the month.
We’ll advise you on how to interact with your audience and engage in discussions that come from your content.
We’ll give you tips on how to do this effectively but also efficiently to optimize your time.
Our team reviews your performance data on a monthly basis to understand which content types and topics are performing the best. We bring these findings into the next month’s recording session to refine your approach and improve performance. And then we go again!
The content is published on your personal LinkedIn. There’s been a significant shift in the market: people prefer following individuals rather than companies.
Results vary depending on your starting point, but typically:
✸ The first three months focus on building a baseline and increasing key metrics such as comments, profile visits, and likes.
✸ Between months 3–9, you should start seeing better results from your outbound LinkedIn activities.
✸ After nine months, we typically see a steady flow of inbound leads, and your brand begins to gain real momentum.
This is a monthly subscription with a one-month notice period. While we don’t lock you into a contract, we recommend committing for at least six months to see significant results.
Your time commitment is as follows:
Strategy development: 2–4 hours with us at the beginning.
Monthly content production: 1-hour recording + approximately 1 hour for optional edits (the content is ready to post, but some clients prefer minor adjustments before publishing).
Other LinkedIn activities: Not mandatory, but engaging (such as commenting and expanding your network) can improve results by 3–5X. Most clients dedicate around 60 minutes per week to this.
You connect your LinkedIn account to a scheduling tool that integrates with LinkedIn. Once connected, we can publish everything directly from there.
If you have the knowledge and time, we absolutely encourage you to do it yourself! However, many of our clients struggle with consistency and systematic execution. A structured approach is crucial for achieving real results with founder-led content, which is where we come in.
Good quality videos can be achieved even with a newer iPhone (or equivalent quality smartphone), good headphones, and some proper lighting. If you want to invest in better quality, we can provide recommendations for studio setups.
We take several steps to ensure authenticity:
1. At the start, we define your tone of voice using various methods, including: reviewing example content from you, getting your feedback on sample posts, and running theough a tone-of-voice questionnaire covering aspects like emoji usage, humor vs. seriousness, and spoken language style
2. The content is based on your recorded stories, and we incorporate video materials to maintain authenticity.
3. In the first few months, we refine the content based on your feedback.
4. Over time, we build a library of published examples that guide future content creation.
The content is published on your personal LinkedIn. There’s been a significant shift in the market: people prefer following individuals rather than companies.
Results vary depending on your starting point, but typically:
👻 The first three months focus on building a baseline and increasing key metrics such as comments, profile visits, and likes.
👻 Between months 3–9, you should start seeing better results from your outbound LinkedIn activities.
👻 After nine months, we typically see a steady flow of inbound leads, and your brand begins to gain real momentum.
This is a monthly subscription with a one-month notice period. While we don’t lock you into a contract, we recommend committing for at least six months to see significant results.
Your time commitment is as follows:
Strategy development: 2–4 hours with us at the beginning.
Monthly content production: 1-hour recording + approximately 1 hour for optional edits (the content is ready to post, but some clients prefer minor adjustments before publishing).
Other LinkedIn activities: Not mandatory, but engaging (such as commenting and expanding your network) can improve results by 3–5X. Most clients dedicate around 60 minutes per week to this.
You connect your LinkedIn account to a scheduling tool that integrates with LinkedIn. Once connected, we can publish everything directly from there.
If you have the knowledge and time, we absolutely encourage you to do it yourself! However, many of our clients struggle with consistency and systematic execution. A structured approach is crucial for achieving real results with founder-led content, which is where we come in.
Good quality videos can be achieved even with a newer iPhone (or equivalent quality smartphone), good headphones, and some proper lighting. If you want to invest in better quality, we can provide recommendations for studio setups.
We take several steps to ensure authenticity:
1. At the start, we define your tone of voice using various methods, including: reviewing example content from you, getting your feedback on sample posts, and running theough a tone-of-voice questionnaire covering aspects like emoji usage, humor vs. seriousness, and spoken language style
2. The content is based on your recorded stories, and we incorporate video materials to maintain authenticity.
3. In the first few months, we refine the content based on your feedback.
4. Over time, we build a library of published examples that guide future content creation.
