News & Insights from Haamu

Why should a leader dream about a stranger hugging them at an industry event?

Parasocial relationships explain why buyers can trust you before ever meeting you. For leaders, visibility isn’t vanity – it’s a business advantage that reduces friction in sales.

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Finnish humility is killing our brands

Finnish companies have world-class expertise but struggle to make it visible. In a world flooded with AI content, attention and trust are won by those who dare to step forward.

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The final founder reveal: Meet Sari Venäläinen, co-founder & CEO

Two down, one to go. The last ghost steps forward. 👻

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Investor reveal: Mikko Seppä & Paavo Laaksonen

Usually, ghosts stay hidden. But today, two of them are stepping into the light: not as co-founders this time, but as believers who decided to back Haamu from the very beginning. 👻

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Co-founder reveal 2/3: Edward Ford joins Haamu.io

We said there were three of us. Last month, we showed you the first ghost behind Haamu. Now it’s time for the second one to materialize... 👻

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How much is the Haamu?

In the '90s, everyone kept asking the most iconic question of all time: how much is the fish?

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